Reports Library Publication
Sleep Exploring Opportunities for Growth in Sleep Aids & Sedatives
1st November 2018 by Nicholas Hall Reports
Sleep is a sizeable well-established consumer health category worth over $2bn. While the market for sedatives & sleep aids has slowed down (from +7% growth in 14/13 to just +1% in 17/16), it is attracting plenty of interest from consumers and marketers alike.
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The report probes what form innovation is taking in individual markets and which strategies have proved most successful. Opportunities are assessed country by country, setting out likely routes to growth and forecasting how the market will look in 5 & 10 years.
Why buy this report?
"This report investigates the competitive landscape in 12 key markets, establishing trends & developments, barriers to growth and emerging niches. It explores growth factors across all markets, such as how sleep-focused launches outside core sleep aids (including analgesics, multivitamins, even antacids) have impacted sales in the large US market. "
Nicholas Hall