Reports Library Publication
Vitamins, Minerals & Supplements
31st March 2025 by Nicholas Hall Reports
Key questions investigated in this report
What are the key differences from market to market in terms of growth drivers, consumer choices and competitive landscape?
Which marketers and brands stand out and why?
Can the high level of NPD and launch activity be sustained and what are the ingredients to watch?
How will the expanding market for probiotics segment yet further in future?
What are the opportunities for e-commerce and digital marketing for VMS brands?
Can new niches and underserved demographics be identified?
What is the outlook for VMS and where can opportunities be found?
Order this report
An in-depth exploration of the VMS market globally, including Probiotics, Multivitamins, Hair & beauty supplements, Tonics & cure alls, Immune supplements, Herbal & natural supplements and more
Why buy this report?
"As the single largest category in the global consumer health market (generating over 30% of CHC sales), VMS is highly diverse, expanding rapidly in new directions and performing solidly. Worth over US$50bn globally, Vitamins, Minerals & Supplements form one of the most exciting areas of consumer health development, with unrivalled launch activity, and significant presence in alternative channels such as e-commerce and mail order (where sales generate over $30bn and grow by double digits annually). The category is adjusting after pandemic-driven highs, with demand for immunity-focused products cooling but opportunities emerging elsewhere including for energy, stress, nerve health, sleep, pregnancy & post-natal care, mental wellness, perimenopause, weight loss and many more.
This report will investigate pressing issues affecting the global VMS market, digging into multiple areas of interest and highlighting inherent opportunities. Examining eight core markets in detail (and additional key markets in brief), analysing brand performances and launch activity, our VMS report will investigate the untapped potential in this CHC category."
Nicholas Hall