Reports Library Publication
New Dimensions, New Destinations: Exploring New Age Strategies of India's Successful OTC Brands
20th March 2019 by Cubex
New Dimensions, New Destinations: Exploring New Age Strategies of India's Successful OTC Brands
The vibrancy of Indian OTC market has been heightened in recent times with new launches – be it Rx to OTC promotional switches or frank OTC brands. To inspire marketers to explore new avenues for their brands, case studies of 15 contemporary OTC brands have been detailed in CubeX’s new report,
New Dimensions, New Destinations: Exploring New Age Strategies of India’s Successful OTC Brands (Ver.4.0)
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"The vibrancy of Indian OTC market has been heightened in recent times with new launches – be it Rx to OTC promotional switches or frank OTC brands. To inspire marketers to explore new avenues for their brands, case studies of 15 contemporary OTC brands have been detailed in CubeX’s new report,
New Dimensions, New Destinations: Exploring New Age Strategies of India’s Successful OTC Brands (Ver.4.0)"
Nicholas Hall