Reports Library Publication
WOW! Brands Volume 2 - Profiling the Brightest & Best in Consumer Health
31st January 2026 by Nicholas Hall Reports
This collection of individual case studies profiles dynamic, successful and innovative brands from across the consumer health world. Detailed profiles dive into the success factors that set each brand apart, from marketing strategies to NPD, and evaluate the key lessons to be learned. Featuring 20+ WOW! Brands ranging across multiple markets and CHC categories, the report includes established brands reinvigorated by launch activity and new marketing campaigns, digital-native brands and others embracing a digital strategy, and some of the most exciting new launches & switches. The report also contains a short dedicated chapter focused on WOW! Companies, taking a look at the success factors behind a handful of standout growth marketers. Meanwhile, an Innovation Focus chapter evaluates the state of new product development in the CHC industry and rounds up some of the most promising recent launch activity.
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Why buy this report?
"WOW! Brands Volume 2 digs into the strategy behind the performance of each brand, with particular attention given to growth drivers ranging from NPD to A+P, e-commerce to use of social media. Brands’ sales are evaluated, with a focus on key markets and potential for expansion. Weighing the success factors that have led these brands to stand out from the competition, the report draws out the key learnings in each case study."
Nicholas Hall