Reports Library Publication
Women’s & Men’s Sexual Health
31st March 2027 by Nicholas Hall Reports
Women’s & Men’s Sexual Health
From Rx-to-OTC switch and AI-enabled FemTech to evolving contraceptive markets and the growing focus on perimenopause, discover the innovations and opportunities reshaping women’s and men’s sexual health. Changing consumer expectations, greater awareness of unmet needs and advances in technology are opening new opportunities. From the expanding role of self-care and at home diagnostics to AI-powered health tools and more inclusive approaches to reproductive and hormonal health, the boundaries of the market continue to shift.
Areas covered in this report:
Contraception
Daily OCs • EHC • Condoms • Alternative methods
Fertility & Pregnancy
Pregnancy tests & Ovulation tests • Pregnancy vitamins
FemTech
Female health technology • Fertility & birth control apps
Sexual Health Problems
Erectile dysfunction • Premature ejaculation
Female sexual dysfunction • STDs
Intimate Care
Feminine intimate care • Male intimate care • VYI treatments
Menstruation
Period pain • Premenstrual syndrome • Menopause
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This report provides an informed perspective on the products, players and marketing strategies shaping the market, helping industry stakeholders understand the developments to watch and the opportunities to explore.
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"The latest Nicholas Hall report examines the key players, product innovations and marketing strategies driving this evolution, highlighting where established categories are being revitalised and new opportunities are emerging."
Nicholas Hall