Reports Library Publication
Insight Consumer Healthcare North America January / February 2026
27th February 2026 by CHC Insight
- VMS Women’s health, weight loss and superfoods dominate NPD
- Probiotics Lower-tier players perform best
- CHPA Q&A Spotlight on VMS regulations
- 2025 Review Ed Rowland analyses a tough year for the OTC industry
- Innovation Round-up First GLP-1 pill launches in USA
- News Review P&G acquires Wonderbelly
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Why buy this report?
"Although growth in the bricks & mortar retail channel remains sluggish, in terms of activity the VMS category continues to boom in the USA, with a high level of product launches as marketers look to serve consumer demand for wellness products. Magnesium is still the star in growth terms and the ingredient has crossed over into sedatives & sleep aids, driven by recommendations by influencers. This blurring of the lines between categories is a key trend, with marketers launching ranges for whole body health, hormonal wellness and metabolism / weight loss that offer multiple benefits."
Nicholas Hall