Reports Library Publication
Insight Consumer Healthcare Latin America July / August 2025
28th August 2025 by CHC Insight
- CCA Brazil drives growth as Mexico slumps amid a milder winter
- CCA Non-cores High launch activity from local marketers seen across the region
- Argentina Outlook improves as country emerges from economic recession
- Innovation Round-up Flurry of VMS launches including newborn probiotic from Mayoly
- News Review Global and regional marketers see growth potential in Brazil, Mexico
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"Our lead story in this issue’s News review analyses Bayer’s plans to accelerate investment in Brazil, aiming for the country to become its largest LatAm market – surpassing current No.1 Mexico – within the next 5 years. However, Bayer is by no means putting the brakes on expansion in Mexico, having pledged investments here in 2024; other players in Mexico that are newly planning development projects under the government’s Plan México economic stimulation initiative include Grupo Neolpharma and Carnot."
Nicholas Hall