Reports Library Publication
Insight Consumer Healthcare Europe February / March 2026
30th March 2026 by CHC Insight
1. VMS Retail growth slows although activity remains robust
2. Probiotics Category continues to expand beyond gut health
3. Women's Health Higher awareness driving menopause NPD
4. Hermes Q&A CEO Dr Jürgen Ott shares insights on the European market
5. Innovation Round-up Marketers target hydration with added benefits
6. News Review Servier divests Biogaran
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"There is an ongoing consumer shift from catch-all multivitamins to products with specific – and sometimes niche – positioning, such as energy, cellular & mitochondrial health and metabolic health, while marketers endeavoured to stand out on shelves via novel formats and personalisation. NPD is also focused on hydration, with several supplements markets now offering options for hydration with added health benefits, which may see them stand out above traditional rehydration products. Meanwhile, amid increased conversation around women’s health, marketers are investing in natural and hormone-free products to support women through key life stages, including menstruation, pregnancy and menopause."
Nicholas Hall