Reports Library Publication
Insight Consumer Healthcare Latin America January / February 2026
27th February 2026 by CHC Insight
1. VMS Brazil leads regional growth as new wellness trends shape NPD
2. VMS Non-cores Haleon broadens Centrum reach amid further regional rollouts
3. Probiotics Emerging niches fuel expansion in Brazil; Mexico fails to grow
4. Innovation Round-up Spotlight on CCA as Reactine returns to Brazil
5. News Review LatAm marketers kick off 2026 with wave of M&A
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Why buy this report?
"A changing wellness landscape is reflected in our Market Reports, influenced by two major trends: high demand for sports nutrition and the weight loss journey. In NPD, many marketers in established VMS categories have turned their attention to the creatine and whey protein segments; Maxinutri stood out for launches straddling sports nutrition and joint health / hair & beauty supplements. Meanwhile, the first companion vitamins for GLP-1 users landed and many products with metabolic-control claims hit shelves, including in the dynamic probiotic weight management niche. "
Nicholas Hall