Reports Library Publication
Insight Consumer Healthcare North America Nov / Dec 2025
17th December 2025 by CHC Insight
- Sedatives & Sleep Aids Magnesium remains on-trend
- Eye Care Retail growth slows despite high level of NPD
- Smoking Control Start-up brands target vapers
- Sexual Health Lower-cost options shake-up US EHC category
- Innovation Round-up Peri offers “world’s first” perimenopause tracker
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Why buy this report?
"Established entries in several of the lifestyle CHC categories covered in this issue are under pressure from start-ups disrupting the status quo. In smoking control, brands such as Blip and Jones are specifically targeting younger consumers looking to quit smoking or vaping through the use of stylish branding and accessories. Meanwhile, new players in the EHC category offer women improved access to the morning after pill through lower price and wider distribution. In sleep aids, competition is coming from the VMS sphere, as magnesium continues to enjoy “wonder ingredient” status."
Nicholas Hall