Reports Library Publication
Consumer Health in the Digital Age
17th February 2023 by Nicholas Hall Reports
Digital health is a key battleground for consumer healthcare players, with the importance of a strong online presence reinforced by the Covid-19 pandemic, which saw ever greater numbers of consumers turn online for their healthcare needs. While the traditional brick & mortar retail environment will remain important, e-Commerce is growing in terms of scale and sales, and it is vital that companies’ strategies are set up to maximise revenue from this channel.
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With more consumers aware of and comfortable with shopping for CHC products online, this will become an increasingly important sales channel. Elsewhere, Amazon’s aims to become a vertically integrated healthcare company may prove another significant aspect of the digital revolution.
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"This report will investigate the key avenues for reaching the growing online audience and provide case studies of successful e-Commerce strategies. The digital landscape will be examined and best digital marketing practices for CHC players explored, including making the most of social media, companion apps and dedicated online stores. The growing trend for personalisation will be appraised, and the merits of CHC players building subscription services scrutinised."Nicholas Hall