Where Innovation Meets Regulation
New Directions Executive Conference 2019
Exploring the latest Innovations and Technologies and how to adopt these while Keeping Consumers in the Spotlight, Nicholas was been joined by expert speakers to share their insights and successful strategies.
Nicholas was joined on stage by Bola Grace of SPD Swiss Precision Diagnostics, who explored how at SPD the Clearblue Team are embracing new technology, followed by JensonR+’s James Hall who took a detailed look at the regulatory timeline and hurdles faced by teams when bringing new innovations to market.
Next up, Birgit Schuhbauer of J&J explained how to get closer to the consumer, before Bayer’s Thorsten Ümland discussed opportunities for growth and expansion within both new and established brands.
After lunch, BeMyEye and RB joined together to present a case study in tracking Pharmacy Level brand recommendations, explaining how RB used BeMyEye’s crowdsourced data gatherers to track its recommendation rates across Europe.
Adriana Stosio-Koelbl of Mundipharma was next on stage to emphasise the importance of a Brand Purpose, before Shayne Garcia-Madamba of Havas underlined the significance of digital content and media in driving innovation.
The final presentation of the day was from Jonathan Nadler of Lyphe Group, who explored the "rise and rise" of cannabis and its impact on the industry.
These discussions certainly gave delegates food for thought, and as the door closes on another successful event, we are already looking ahead to the rest of our meetings for 2019 and beyond.