Reports Library Publication
Sleep - Exploring Opportunities for Growth in Sleep Aids & Sedatives
29th October 2018 by Nicholas Hall Reports
With 12 key markets analysed according to trends & developments, barriers to growth and emerging niches, the report also explores growth factors across all markets. With year-end 2017 sales data from DB6 , each market review includes category sizes and historical growth rates, with individual brand sales and marketer performances in all countries.
Charts segment the market by ingredient, show the proportion of sales generated by herbals & naturals, and compare growth rates.
The report also includes case studies of successful and innovative brands, and a section dedicated to Connected Health investigating the growing market for apps, sleep trackers and devices, and how marketers utilise these to engage consumers.
Looking to the future, the report concludes with forecast sales and exploration of the potential for sleep aids in each market.
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This report investigates the sleep aid & sedative landscape in 12 key markets across the globe, establishing trends & developments, barriers to growth and emerging niches.
Why buy this report?
"The market for sleep aids and sedatives is already sizeable and well-established, valued at over $2bn, yet it is attracting plenty of interest from consumers and marketers alike. With Innovations such as medical devices positioned to enhance sleep quality likely to boost growth, and new opportunities within areas including herbals & naturals (increasingly trusted over chemical options), anti-snoring devices, soluble powders, sprays and gummies, this report explores what form innovation is taking in individual markets and which strategies have proved most successful. Opportunities are assessed country by country, setting out likely routes to growth and forecasting how the market will look in 5 & 10 years."
Nicholas Hall