Reports Library Publication
Rx-to-OTC Switch - Success Strategies & Opportunities
20th December 2017 by Nicholas Hall Reports
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This updated edition of the best-selling 2014 report again features the knowledge and insight of Switch expert Joseph McGovern along with Nicholas Hall’s industry expertise and sales data.
Why buy this report?
"This freshly-updated report includes analysis of the switch process and major developments in 17 markets around the world, with around 40 case studies of switched brands, including recent and historical switches. It also looks ahead to potential switch areas of the future, shining a light on prospects across multiple categories."Nicholas Hall