Healthy Ageing: The Expanding OTC Market for 50+ Consumers
Reports Library Publication

Healthy Ageing: The Expanding OTC Market for 50+ Consumers

28th February 2017 by Nicholas Hall Reports

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Healthy Ageing

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With the population structure shifting to a new dynamic, and the proportion of those aged over 50 steadily increasing, it is essential that OTC marketers cater for the specific health needs associated with older age. This vital new report explores the existing market for Healthy Ageing OTCs, as well as identifying opportunities for future growth. Key benefits offered by this report include:

• Detailed country profiles, with individual category sales and developments, growth drivers and negative factors

• Brands ranked by sales, with performances tracked, including growth rates, A+P campaigns and product innovations

• New launches, line extensions and promotional campaigns covered

• Case studies of brands successfully positioned to appeal to the 50+ consumer

• Forecast sales data projected for individual categories in each market, with key trends and new opportunities highlighted

• Available as a complete report or in individual country chapters

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With the population structure shifting to a new dynamic, and the proportion of those aged over 50 steadily increasing, it is essential that OTC marketers cater for the specific health needs associated with older age.

Healthy Ageing: The Expanding OTC Market for 50+ Consumers

Why buy this report?

"With the proportion of those aged over 50 steadily increasing and older people feeling their consumer healthcare needs are underserved, this is an area with strong future growth potential. Our essential report examines in detail key healthy ageing categories in 12 key global markets."

Nicholas Hall

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