Cough & Sore Throat: Insights & Strategies for Cough & Sore Throat Remedies
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Cough & Sore Throat: Insights & Strategies for Cough & Sore Throat Remedies

31st May 2018 by Nicholas Hall Reports

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Cough & Sore Throat: Insights & Strategies for Cough & Sore Throat Remedies

This report investigates the factors driving growth in the Cough & Sore Throat category, and those holding it back, considering what needs to change if higher growth is to be achieved, with detailed case studies of successful brand strategies.

Utilising the very latest OTC sales from our just-published DB6 database, the Cough & Sore Throat report analyses the market in detail from a global down to a local level. Marketer and brand performances in individual markets are pulled apart, along with forecasts for each category, market by market.

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This report is an in-depth exploration of the Cough remedies, Sore Throat remedies & Medicated confectionery in 12 major markets across the globe, with brief overviews of smaller markets of interest.

Cough & Sore Throat: Insights & Strategies for Cough & Sore Throat Remedies

Why buy this report?

"The self-care market for cough & sore throat relief – comprising Cough remedies and Sore Throat remedies & Medicated confectionery – generated sales of $11.7bn globally in 2017, with solid if unspectacular growth (+4.1%) in line with the overall OTC market.

Our newest report takes an in-depth look into this category, giving insight into the latest trends and opportunities, with detailed market analysis and a look at key successes and failures."

Nicholas Hall

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