Nicholas Hall's INSIGHT 29th European OTC Conference & Action Workshop
We opened proceedings in Barcelona with our first ever livestream to an audience across the globe via YouTube, we firstly sent thanks to our delegate pack sponsors Patheon who are a great supporter of our events.
We then kicked off the day with Nicholas’ annual address and keynote, exploring the 4 elements of PACE – that all marketers need to adopt in order to increase your pace and move faster
P=Pharmacy and retail, the bedrock of the OTC market = 80% of revenue outside US (70% if inc US)
A= adjacency, reaching beyond the 6 core categories of OTC and seeing where we can branch out.
E= E-commerce and engaging with the consumer