The Consumer Healthcare Training Academy
Barcelona Workshop 2018
To begin our journey as The Consumer Healthcare Training Academy, we joined Nicholas Hall in Barcelona to ‘Deep Dive on the Consumer’ with a group of 50 delegates. Using a case study, we worked through elements of connecting with our consumers in the future. We immersed ourselves into Health Literacy, Adherence, Market Research Techniques and Consumer Profiling, using tools that can be used in our daily roles.