The Nicholas Hall Latin American OTC Marketing Awards
Our Awards for marketing and creativity highlight and reward outstanding achievements in the OTC medicines market and have done much to spur ever-higher standards of innovation and execution. Winning a Nicholas Hall OTC Marketing Award is regarded as one of the most meaningful accolades in the industry.
MARKETING CAMPAIGN OF THE YEAR
This award will be given for the most innovative new marketing campaign for any OTC brand. This could be a campaign or a launch from anywhere in Latin America, which has appeared for the first time in any platform excluding digital formats except as part of 360 degree campaign between 1 October 2017 and 30 September 2018.
DIGITAL CAMPAIGN OF THE YEAR
This award will be given for the most outstanding example of creativity in OTC advertising that has appeared on the internet between 1 October 2017 and 30 September 2018.
NEW PRODUCT OF THE YEAR AWARD
This award will be given for the most innovative and successful product launch or Rx-to-OTC switch in any Latin American country between 1 October 2017 and 30 September 2018. Significant line extensions may also be considered.
The selection process
Nicholas Hall, Chairman & CEO of Nicholas Hall Group of Companies and a judging panel will analyse the entrants’ ability to disrupt the market through offering a unique health solution, looking at the media selection and promotion process, questioning consumer awareness of the products, HCP backing, and much more. With decades of experience of how to launch and advertise in the self-medication industry, our panel will shortlist a number of entries from each category to present a 5-minute case study at our Latin American OTC Annual Conference in São Paulo in front of an audience of the judges and our delegates.
The winners of each category will be voted for by the delegates and will be announced at the end of the conference. Winners may be asked to take part in recorded interview, which will be posted to our website and other online channels.
Contact Lianne Hill for more information.
We would love to welcome both new and familiar faces at our Latin American OTC Conference on 28-29 November for a milestone event as the Nicholas Hall Group of Companies will be celebrating its 40th anniversary.